CHALLENGE

How can the upstart e-commerce shoe company make real connections with their customer base offline?

SOLUTION

Upstart men’s shoe company Jack Erwin had a smart online presence and well-designed products, but needed some thoughtful storytelling to bring their brand story to life. Knowing the two founders had New York City roots, Wildsam created a series of retro-inspired walking maps, profiling five iconic NYC neighborhoods: Tribeca, Midtown, Chelsea, Upper East Side, and West Village. Each map highlighted 25 classic businesses, proving that New York City truly is the greatest walking city in the world – ownable territory for their line of business. Wildsam also provided more than 75 digital stories for a digital campaign and kicked off the campaign by leading a “neighborhood walk” from the Jack Erwin flagship through Tribeca, alongside brand ambassadors, friends and customers.

CHALLENGE

How can a brand known for its world-class coolers earn bonafides as a cultural expert and champion?

SOLUTION

Based in Austin, Texas, Yeti is a brand with a fired-up customer base who’ve grown loyal based on grizzly-proof coolers and tumblers that keep coffee hot for days. Over time the brand has found tight-knit communities who resonate with their no-compromise products and devotion to craft, especially avid outdoorsmen, rodeo fans and barbecue enthusiasts. As a way to connect with BBQ pitmasters, competition circuit teams and serious eaters, Wildsam created a printed tribute to the history of smoked meat in the American South. The guide debuted at the Atlanta History Center in May 2018, as the featured product accompanying their highly anticipated exhibit, “BARBECUE NATION.”

CHALLENGE

How can an upstart surf brand rethink how to create a compelling print catalog experience?

SOLUTION

Twin brothers Alex and Mike Faherty launched their namesake clothing brand in the spirit of never-ending summer on the Jersey Shore. From the onset, the company has dedicated themselves to producing clothes with sustainable fabrics through high-integrity manufacturers. At every turn the Faherty’s have looked to retool their industry, from driving a mobile beach house across America, to leading mindfulness sessions and hosting pop-up concerts for their team and customers. Following that streak of new thinking, Wildsam created a new Faherty biannual, story-centric glossy magazine called “Sun Sessions,” which compliments the brand’s seasonal, product-focused catalogs. Inside each issue are interviews, essays, travel intel, photographs and other inspiring curio from their community.